Magazine

I do make pants

In the last 16 years we measured 5000 women. From that research we found many new results…Why does the body work like this? What does the body do about walking?…The pants show the body. It should be a nice picture and painting. We want to make that possible. That was our purpose. We’ve never been satisfied by anything that is half.

Brot.Gold

Bread for us is an emotional product. How do we give it the level of attention it deserves? And how can we present bread in a different way? If we look at conventional bakeries, they stuff the bread on to one shelf. How do we make it a product you really desire, that triggers emotions and also reflect on traditional consumption and connect to bread in a different way?

Anti-convenience

The FoodTech world is fatally out of touch with the food world. In the food world people consume at least as much food porn as meals, spend their free time closely observing chefs making things by hand, and take an added pleasure in reading about food, cooking, and restaurants. It’s a hot journalistic category. Two crucial sensations in the pop culture passion for food are pleasure and power. The pleasure importantly can be mediated and digital, not only sensory. Food gives us other pleasures than taste.

“Because I always wanted to”

“I never wanted to be in the family business. So I went to London. I was cooking for Barclay’s Bank. But those people were both very demanding and not very appreciative.

Cultivating Taste

Someone hands me a glass of wine. While I stand tasting it, the next vendor plies me with a sardine. I finish the wine and take a few steps, to be offered a scoop of mascarpone (sheepsmilk ricotta with sugar, the filling for cannoli), a few steps more and see a special cheese to try, then onion jam, then panettone, then salami… Each taste the chance of of a lifetime.

Heritages

Because this grape was difficult to grow and not abundant it fell almost completely of production in favor of more abundant varieties. In the 1990s, winemaker Elvio Cogno rediscovered the wine and got it back into production. This was not easy because they had to actually locate and select the plants. The contemporary interest in autochthonous wines provides the support to bring a difficult grape into commercial viability.

Artisan Modern is about the opportunity for meaningful materialism.

The Objectography is a collection of stories about objects – things you’ve kept, things you miss, your relationships with artisans, and quests for specific objects. Sharing these stories inspires new relations to ownership and aquisition.

The directory of Ateliers is an open directory of Artisans, and can be used to search for things you need and want to acquire.

Our Magazine introduces a modern approach to quality work, transactions and objects, and to artisans who are making beautiful food and things with pleasure and ethics.

We offer occasional Numbered Editions which superlatively express the qualities we nurture.

Welcome.