It was a massacre. Without the almond, I couldn't make almond granita. So I put together a plan to save the almond. I needed to make the world understand the difference between a commercialized product and the quality born in this land.
His explanation of his strategic capacities is "I am an electrician." This reminds me of Matthew Crawford's painstaking work on the "cognitive riches" of trade labour. (Summary here.) Crawford's point is that trade work is satisfying. Wałȩsa's point is that it is also a form of analytic training.
Yet Mogannam insists that he’s not in it for the money. “I like to feed people,” he says. “I like to have fun. I like to do things that make a difference. Money is secondary. It’s always been secondary, and I think that’s why we’ve been able to do so well.”
Chad Robertson is the bread baker at Tartine, San Francisco. He makes the most beautiful bread he can, because he wants to. He doesn’t try to make too much of it. (Just 175 loaves a day, which sell out in an hour.) He’s analytical, thoughtful, directed, probably brilliant. But he “wants to work with my hands”. Reprint of article from San Francisco Magazine (defunct).
The professions maintain the status quo through the work they define and permit. In the social sciences it is publishing highly specialized articles in elite journals. In medicine it is “patching people up…never to take a stand against the social inequities that generate so much stress and disease.”