If we can have exactly what we want, in the size and color we want, with a small modification, a lot of our retail expenditures will fall away, as will surely some of the ability to manipulate buying preferences, and, hopefully, wasteful overproduction.
Everybody uses boards, but not like these. Every board should be a combination of art and something to use. Some people put it on the wall or lay it on the table as an object, but for me it's best if you combine these two things. That you have a place where you can see and touch it, and if it's needed you use it.
"We try to keep the distance between the customer and the workshop as short as possible...These are objects that I want to be used. And it should be used hard. That's what they're made for...Buying a table takes a long time. It takes months....Most of these people are buying the last table for their life...For me it would be a success if the grandchildren still like the table.
... Barricaded for months under a scaffolding, René elevated the humble scaffold bars with gold foil adornments. At Christmas, he leached the romance of the store into the street, bejeweling the sidewalk with a pendant of mistletoe.
I have a vision in my head and arrogantly I feel like it's fully formed, but through mistakes, working with your medium, you move, it reacts, you attack it, it responds. It's like you're discovering what the guitar is meant to be, rather than manipulating it to your will. And that is a magical process.
He explained that he doesn't try to create something that will sell. "I make what I like." He sells at the Berlin artisan market and at some annual artisan markets. "I don't like selling with shops. First, they take 40% of the money. But also I need to be able to see the people, how they handle it, the questions they ask me. I need to watch. Is it going in her eye?"