interviews

"Bread for us is an emotional product. How do we give it the level of attention it deserves? And how can we present bread in a different way? If we look at conventional bakeries, they stuff the bread on to one shelf. How do we make it a product you really desire, that triggers emotions and also reflect on traditional consumption and connect to bread in a different way?"
"In the last 16 years we measured 5000 women. From that research we found many new results...Why does the body work like this? What does the body do about walking?...The pants show the body. It should be a nice picture and painting. We want to make that possible. That was our purpose. We've never been satisfied by anything that is half."
Because this grape was difficult to grow and not abundant it fell almost completely of production in favor of more abundant varieties. In the 1990s, winemaker Elvio Cogno rediscovered the wine and got it back into production. This was not easy because they had to actually locate and select the plants. The contemporary interest in autochthonous wines provides the support to bring a difficult grape into commercial viability.
"I don't do something just for money reasons, but also for quality. For the thing itself. I like single components. I never use any kind of mix. I make it all by myself. I don't like the tendency in business that you can buy everything ready-made."
Now I have less than 50,000 Kroner, but I used to have sleep problems and pain in my body in my back, arms. Now I'm on my feet all day, but the physical pain is gone. When I'm working, I feel I'm relaxing.
Everybody uses boards, but not like these. Every board should be a combination of art and something to use. Some people put it on the wall or lay it on the table as an object, but for me it's best if you combine these two things. That you have a place where you can see and touch it, and if it's needed you use it.
"We try to keep the distance between the customer and the workshop as short as possible...These are objects that I want to be used. And it should be used hard. That's what they're made for...Buying a table takes a long time. It takes months....Most of these people are buying the last table for their life...For me it would be a success if the grandchildren still like the table.